APICS Michiana

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574-217-0960

www.apics-michiana.org

michianapresident@apics-michiana.org

PO Box 673
South Bend, IN 46624

Business Information

The Michiana APICS Chapter is a not-for-profit organization serving the South Bend/Elkhart Indiana Metropolitan Statistical Area manufacturing and service industries. We provide education and certification programs leveraging the APICS Body of Knowledge to improve the bottom-line performance of those companies through their employees. We help our member companies Advance Productivity, Innovation and Competitive Success and stay competitive in their industry, in their location, and within their organization. We offer professional, and applicable education in the Operations Management field to include globally recognized certification and local networking opportunities through our monthly professional development meetings.

Categories: Adult, Career, & Continuing Education

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Marketing as a conversation with your customers

2012-05-15

Depending on the nature of your business, there's a good chance that you rely on repeat business from the same customers, at least to some degree. That can have a big effect on choosing what marketing tools to use in order to grow your business, and how you use them. To begin with, it may be helpful to conduct some form of customer survey to see what works and doesn't work for you, among your existing customer base ...