Keybank Capital Markets

Marketing as a conversation with your customers

2012-05-15

Depending on the nature of your business, there's a good chance that you rely on repeat business from the same customers, at least to some degree. That can have a big effect on choosing what marketing tools to use in order to grow your business, and how you use them. To begin with, it may be helpful to conduct some form of customer survey to see what works and doesn't work for you, among your existing customer base ...