
Whether you’re in traditional or online retail, now is the time to plan out your advertising campaign for the holiday season. Find It Local 411 is here to help craft a marketing campaign which will help your customers (and you) have a the best holiday season yet. Here are a few tips for putting the shine on your marketing this year:
1. Use text messaging promotions. Include in your television, radio, and internet advertising a code to text for special deals in-store (or online). This can be especially effective leading up to Black Friday, when customers are already out shopping, and eager to get the best deals possible.
2. Emphasize the gift-worthiness of your product. Whether you’re selling shoes or life insurance, this is the season of giving, and that sentiment appeals to customers. If your product isn’t something that is traditionally given as a gift, your messaging could still be gift-focused. Get creative (we’re here to help with that). You could even craft a gift basket or gift wrapping ideas for your products. There are a lot of possibilities to explore, don’t rule anything out without thinking it through!
3. Be proactive. Customers are out there looking, but that doesn’t mean that they’ll find you and your products without some help! After all, there are a lot of competitors for their attention at this time of year, and they want to spend as little time looking for and purchasing the perfect gift as possible. Talk to Find It Local 411 about the best way to market your particular product. We know we can help.


















Late winter in Michiana is a time when the snow is lingering, temperatures are frosty, and customers are itching to get out and about. They are afflicted with cabin fever, a term the dates back to the 18th century. Back then, settlers of the Midwest were stuck in their log cabin homes throughout the long winters to endure the lake effect snows and frigid temperatures. Today, people are able to get out during the winter, despite the snow. However, people do not come away from the warmth of home without a compelling reason. As a savvy business owner, it can be a challenge to draw customers in these winters months. Fortunately, with a little creativity, you can use cabin fever as a weapon to bring your customers out long before Michiana’s March/April thaw.