Login Sign Up! Marketing Services Blog About Us Testimonials Contact Us  
 
FinditLocal411 - Mobile - FinditLocal411
  • Home
  • Local Businesses
  • Local Events
  • Local Coupons
  • Marketplace
  •  
 
 

Marketing services to grow your business.

More than just your local business directory, FinditLocal411 also offers a wide array of new-media marketing services to help you grow your business and get found!

  • Services Overview
  • Website Design
  • Search Engine Marketing
  • Mobile Marketing
  • Facebook Page Design

FinditLocal in your Inbox

Sign up for our newsletter to get updates on all the hot local news, events, and deals!

FinditLocal411 Newsletter Sign Up

Categories

  • Economy Marketing
  • General
  • Health
  • Healthy Eating
  • Internet Marketing
  • Michiana Politics
  • Neighborhood Businesses
    • Michiana Businesses
  • Restaurants
  • Small Business
  • Social Media Networking
  • Unemployment
  • Videos

Archives

  • January 2012
  • December 2011
  • November 2011
  • October 2011
  • September 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011
  • March 2011
  • February 2011
  • October 2010
  • September 2010
  • July 2010
  • June 2010
  • May 2010
  • April 2010
  • March 2010
  • February 2010
  • January 2010
  • December 2009
  • November 2009
  • October 2009
  • September 2009
  • August 2009
  • July 2009
  • June 2009
  • May 2009
  • April 2009
  • March 2009
  • February 2009
  • January 2009
  • December 2008

Find Us on the Web

  • Twitter
  • Facebook
  • RSS Feed

 

How (and why) to take the plunge and start selling online


Selling your products online can be a daunting task, especially if you’ve never done it before. It can seem like an unwelcome distraction when you’re working hard to keep things moving smoothly off the web, and if you’re not the tech-savvy type, it can seem like an impossible hurdle to overcome. But at Find It Local 411, we’re all about helping our clients overcome seemingly impossible hurdles, and build their business in ways they didn’t even know they could.

Where to start

Depending on your needs and products, the easiest place to start could be putting your products (or even just the most popular ones) on the Find It Local 411 Marketplace. It’s a great introduction for those who want to get their feet wet selling online, and it’s easy to scale it up to sell your whole line of products there! Best of all, it’s completely free to set up an account. Check it out! When you’re ready to take it to the next level, we’re there for you again, with our complete suite of web design and development, plus a wide variety of marketing services to get your products and your brand out there.

Why you need to do it

We love helping businesses thrive locally, but that doesn’t mean that people everywhere shouldn’t be able to use and enjoy your great products. Also, we don’t have to tell you that sales in certain products and regions can fluctuate from time to time; wouldn’t it be nice to have sales someplace else pick up when your local sales take a dip? Better still, there could be entire markets for your product that you haven’t tapped yet, because they have no way to find you—until now, that is.

Whether you’re just starting out marketing your products online, thinking of re-vamping your store’s functionality, or marketing your products to a new audience, our online shopping, design, and marketing team can help you get your business to where you want it to be.

Share and Enjoy:
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google
  • LinkedIn
  • MySpace
  • E-mail this story to a friend!
  • StumbleUpon
  • TwitThis
  • Print this article!
  • Reddit
  • Yahoo! Buzz
Posted on January 19th, 2012 at 10:00 am
(0) Comments
Economy Marketing, Small Business

The top 5 marketing mistakes to avoid in 2012

It’s a new year for you and your business, full of challenges and opportunities and surprises. As a new year begins, it’s a good time to sit back and reflect on the successes and failures of the past year, and chart the course for the year to come. Since at Find It Local 411 our expertise is in internet marketing, here are some common marketing mistakes to avoid making in 2012:

1. Ignoring your marketing needs. Because marketing is usually a separate activity from the rest of your business, it’s easy to drop it by the wayside when other concerns come up. Remember: if you’re too busy to keep up with your marketing needs, you can always ignore them. Just don’t expect to stay busy if you do.

2. Shooting in the dark. Ok, so you’ve got a healthy marketing budget put together, but you’re not seeing any results a few months in. How can this happen? Quite simply, there’s a lot of different ways to put your advertisements out there, and if you use the wrong one, you could be reaching the wrong audience, or no audience at all. Fortunately, there are a lot of ways to develop an intelligent marketing strategy, if you know where to begin.

3. Assuming that what you’re doing now is as good as it gets. You may be doing well already, but it’s still a good idea to evaluate where you are, and what you could be doing better. Your customers are constantly changing the way they live, and the best ways to reach them and appeal to them are also changing.

4. Not trying to expand your horizons. There could be whole segments of business that you’re not reaching, because you’re not even trying to reach them, and it hasn’t even occurred to you that they’re out there. Think outside the box!

5. Sticking to what you know. (This can often go hand in hand with the other mistakes written above.) As an entrepreneur you’ve had to wear many hats on a daily basis, and probably do a lot of your own marketing work; but you could be ignoring some of the best opportunities, simply because they’re outside of your areas of expertise.

Whatever your marketing needs, Find It Local 411 is here to help. We’re determined to make sure that you know how effective your marketing efforts are, and how to find and reach the audience you need. With years of experience crafting and implementing marketing strategies for clients in a wide variety of industries, we’re confident that 2012 will be the year your marketing really takes flight.

Share and Enjoy:
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google
  • LinkedIn
  • MySpace
  • E-mail this story to a friend!
  • StumbleUpon
  • TwitThis
  • Print this article!
  • Reddit
  • Yahoo! Buzz
Posted on January 4th, 2012 at 10:13 am
(0) Comments
Economy Marketing, Internet Marketing, Small Business

Keeping your new year’s resolution to more actively market your business

You’ve been here before: you keep wanting to budget the time and funds necessary to really market your business, to finally develop the niche you want to work in with the clientele you want, and make the move from cash flow neutral to cash flow positive. You keep wanting to strategize and more fully develop your business. But just taking whatever clients you can get in order to pay the bills—and working long hours to make short-term project deadlines—always seem to take precedence.

Fortunately, 2012 can be the year that you finally start to take your business in the direction you want it to go. The first step is to dedicate the time—just a few hours—to sit down, maybe with your business partner or a few of your closest associates, and determine where you want your business to be. Obviously, it’s important to set realistic expectations, and determine concrete steps from where you are to where you want to be.

Next, talk to us at Find It Local 411, and find about what we can do for you. It’s important to us that we help you put your best foot forward in your marketing and branding, whether we’re starting with a complete re-brand, or breathing new life into an ongoing campaign.

Share and Enjoy:
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google
  • LinkedIn
  • MySpace
  • E-mail this story to a friend!
  • StumbleUpon
  • TwitThis
  • Print this article!
  • Reddit
  • Yahoo! Buzz
Posted on December 20th, 2011 at 2:45 pm
(0) Comments
Small Business

Choosing the right marketing solution



Every company is in many ways unique, both in the composition of the people who work for it, and in the people that it serves, its customers. When devising a marketing strategy, there are two important factors to consider:

1. Who are you?

2. Who are your customers?

Who you are, as a business, can be broadly defined as the product you produce, and the way in which you deliver them to customers. As simple as it sounds, it’s important to go about answering these two questions as if you don’t already know the answer, because there’s a good chance that you don’t actually know the answers as well as you thought you did. With a small business, you may find upon closer examination (or you may know right away) that what you started out doing and how you had planned to do it has evolved to better meet the conditions of your market, and therefore that your initial line about who you are and what you do no longer applies. This isn’t a bad thing—an entrepreneur is nothing if not adaptive—but it is worth taking stock of. You’ll probably even find that you’ve been doing a lot of things right without even thinking about them.

Who your customers are is tricky, because again you may enter into the thought process with a number of potentially false preconceived notions about the answer. Perhaps the easiest mistake to make in crafting a marketing strategy, which could lead to the complete failure of the strategy, is to assume that your customers are coming from the same place that you are. This usually takes the form of assuming that they know something about your product that they don’t (but often, they’d love to).

You need to sort out, to the best of your abilities, the answers to both of these important questions, because otherwise you could end up getting your marketing in front of the wrong audience. Talk to Find It Local 411 about effectively finding the answers to these questions. We take the time to help our clients develop the strategies which will help them bring their products and customers together, and refine their marketing and sales processes.

Share and Enjoy:
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google
  • LinkedIn
  • MySpace
  • E-mail this story to a friend!
  • StumbleUpon
  • TwitThis
  • Print this article!
  • Reddit
  • Yahoo! Buzz
Posted on December 6th, 2011 at 12:01 pm
(0) Comments
Economy Marketing, Internet Marketing, Neighborhood Businesses, Small Business

Making the most of the holiday shopping season this year



Whether you’re in traditional or online retail, now is the time to plan out your advertising campaign for the holiday season. Find It Local 411 is here to help craft a marketing campaign which will help your customers (and you) have a the best holiday season yet. Here are a few tips for putting the shine on your marketing this year:

1. Use text messaging promotions. Include in your television, radio, and internet advertising a code to text for special deals in-store (or online). This can be especially effective leading up to Black Friday, when customers are already out shopping, and eager to get the best deals possible.

2. Emphasize the gift-worthiness of your product. Whether you’re selling shoes or life insurance, this is the season of giving, and that sentiment appeals to customers. If your product isn’t something that is traditionally given as a gift, your messaging could still be gift-focused. Get creative (we’re here to help with that). You could even craft a gift basket or gift wrapping ideas for your products. There are a lot of possibilities to explore, don’t rule anything out without thinking it through!

3. Be proactive. Customers are out there looking, but that doesn’t mean that they’ll find you and your products without some help! After all, there are a lot of competitors for their attention at this time of year, and they want to spend as little time looking for and purchasing the perfect gift as possible. Talk to Find It Local 411 about the best way to market your particular product. We know we can help.

Share and Enjoy:
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google
  • LinkedIn
  • MySpace
  • E-mail this story to a friend!
  • StumbleUpon
  • TwitThis
  • Print this article!
  • Reddit
  • Yahoo! Buzz
Posted on November 10th, 2011 at 10:00 am
(0) Comments
General, Internet Marketing, Michiana Businesses, Neighborhood Businesses, Small Business, Social Media Networking
Older Posts »
© 2008-2010 FindItLocal411 | About Us | Terms of Use | Privacy Policy | Testimonials | Services | Contact Us