Think BIG, Think The Internet
It’s hard to believe that only 10 years ago, the largest forms of advertising in the media were newspaper, television, and radio. Now, as we near the end of the first decade in the 21stnew media has taken over the advertising market. The Internet is the present, and the future of successful advertising. century,
A great way to recognize that new media is an excellent way to advertise is to look at how we research. Google is one of the top-rated sites on the Internet, finding information about millions of topics for millions of people every single day. This research used to be done through newspapers, encyclopedias, and books. This isn’t to say those resources are obsolete, but they have quickly become secondary to the popularity and ease of the Internet’s many resources.
The youth of today will be the consumers of the future. Today, over 18 million teenagers and young adults are looking at the Internet for trends, what to purchase, and what to become interested in. By advertising businesses or products online, businesses can be assured that what they have to offer is being seen, in a quicker and more effective way than old forms of media could ever provide in our fast-paced culture.
S-
Very nice article! Do you think that with these newer technologies for advertising like Social Media(i.e. Twitter, Facebook, etc.) play a key role in 21st century marketing? I haven’t even seen an encyclopedia in years – like high school. With internet resources, why even consider buying expensive reference books when it’s all at your finger tips.
I am subscribing to your blog so please keep them coming.
Janet
Posted by Janet on January 23, 2009 at 10:10 pm
Thank you for the kind words, Janet!
I absolutely think that Social Media plays a key role in 21st century marketing. This is especially true with today’s “collegiate” generation and our nation’s youth. Children are growing up with more computer knowledge than ever before, and Social Media is definitely the wave of the future. My next blog is actually going to be all about Social Networking sites (Facebook, Myspace, etc.) and how they can also be used as marketing tools.
Thanks so much for subscribing!
-S
Posted by stacey on January 24, 2009 at 3:10 pm