Ever get the feeling that your newsletters aren’t reaching your audience? Even when you have a large subscriber list, and you’re putting out great, informative content, sometimes your open rate can be low, and it can feel like you’re talking in a crowded room. Often, how you present your content can be as important as the content itself, because if you don’t get your subscribers’ attention, it won’t matter how informative and useful the information you have to convey is. At Find It Local 411, we’re experts at making sure that your newsletters stand out in a crowded inbox.
Focused on your goals
The first thing we consider when we’re beginning an email newsletter design is what your goal with the newsletter is. Are you promoting new services and products? Are you providing information as a perk to your members (thus showing them that they’re important to you)? Are you keeping people aware of growing trends? We help you to ensure that the key message, and any associated call to action, is front and center, so even if your readers skim the rest of the newsletter, they get the most important part of the message.
Putting on your best face
It’s important to us that no part of your messaging, from your web site to your social media presence to your e-newsletter is generic. It has to come as an extension of who you are as a business, and remain consistent with your overall identity. This overarching approach informs our visual design, meaning that your newsletter will look just as good as any part of your marketing. We can even include video content embedded directly into the email, so that you can address your audience in a more personal (and unique) way.
With Find It Local 411, your identity and your message are what’s important to us. We have the tools to help you reach your audience in the best way possible, and we love helping your business succeed.
