Facebook, Myspace, Twitter, Linkedin…sound familiar? Undoubtedly, you either have an account with one of these social networking sites, or have at least heard of them. Most may have been originally started as a way for teens and college students to share pictures or message with each other. However, they have become nearly impossible to avoid in the 21st century. Online social networking has become a billion-dollar industry, reaching out world-wide to everyone from college students to business executives.
Next to search engines, social networking sites are the most popular on the internet. According to Hitwise research, U.S. Internet traffic to social networking sites rose 11.5 percent from January 2007 through February 2007. It also accounted for 6.5 percent of all U.S. Internet traffic in February 2007. These sites allow banners, groups and networks, and personal profiles to be used as marketing tools to other business and consumers.
As consumers will undoubtedly continue to visit social networking sites, the market value of these sites is bound to grow. Contributing to blogs, making Facebook and Myspace profiles, and connecting with others across the world is a sure sign that social networking sites are here to stay, and businesses taking notice of that can learn important marketing strategies for the future.
Until Next Time,
S
There is an RSS feed link under the comments link below the blog article.
Posted by admin on January 29, 2009 at 11:03 pm